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Online ads that used to just direct customers to landing pages now need to initiate direct phone calls. Customers running searches on mobile devices have high expectations and less time. They want immediate information, answers and assistance. Can your landing pages kill the bill? Or are they still trapped in generating traffic and redirecting prospects. If not then you need to spend your SEO/SEM budget more wisely.
Customer experience is the key to running a successfull business. Consumers are progressively requesting more relevant experience in their moments of need. Whether you are running a SME (Small & Medium Sized Enterprise) or heading a corporation customer engagement always remains the most important business activity that is carried out using a set of digital tools.
Nearly 80% of UK adults now own a smartphone which means phones are ringing at UK businesses like never before. 78% shoppers stated that they used a mobile device during their last shopping trip. The vast majority of retail purchases still occur offline, and yet the smartphone is the most important resource informing those decisions for most UK consumers.